Social Media Manager
WLTX-TV
(Columbia, South Carolina)-
This position is responsible for creating content for all digital platforms along with developing and implementing a multi-screen strategy, including web, apps, and social sites that increase synergies between on-air and digital content.
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You’ll also drive collaboration between station departments and lead training in digital, mobile and social reporting tools and techniques.
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Candidates need in-depth knowledge and experience managing Facebook, Twitter, and Instagram accounts. (Hootsuite is our preferred tool.) Must be fluent with metric tools like Omniture, Chartbeat, Google Analytics, Facebook Insights, Twitter, and have a working understanding of SEO best practices and principles.
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Excellent writing, and organization skills are required along with the ability to aggregate daily/hourly trends to present in editorial meetings.
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We’re looking for a team player, full of ideas, who also has a great sense of humor.
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Two years web/social writing experience required. Journalism, Marketing, or Mass Communication degree preferred.
Questions
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- Team Player
- Digital Content Editing
- Facebook Marketing
- Facebook Insights
- Google Analytics
- Organizational Tasks
- Search Engine Optimization (SEO)
- Social Media Analysis
- Social Research
- Web Applications
- Writing
- HootSuite
- Adobe Omniture

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