Vice President of Brand Marketing and Communications

Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations.

At Twitch, the VP Marketing and Communications team is responsible for defining the Twitch brand, the analysis of Twitch brand awareness and reputation, and the planning and execution of brand marketing campaigns that positively affect how the Twitch brand is perceived in the market.

• Understand Twitch brand awareness and reputation among customer segments
• Define the Twitch brand to bolster company strategy
• Define Twitch brand architecture and be a leading voice for quality and adherence to brand guidelines
• Design marketing campaigns that positively affect our brand perception in the market
• Measure and report on key success and failure metrics over time
• Manage and mentor a team of passionate marketing professionals

• 10+ years experience designing brand marketing strategy in a global capacity
• 5+ years experience managing a team of direct reports (people management)
• Experience working with 3rd party research firms to segment customers
• Exceptional communication skills
• Expert-level marketing measurement and reporting
• Data driven analytical thinker: ability to drive metrics and benchmarks to ensure continuous improvement in process and results
• Social, video, or video game platform industry experience
• Exceptional communication skills