Audience Development Director

Trumaker is a new kind of men's apparel brand providing an upgraded product and experience through a distributed workforce of Outfitters. Outfitters provide a local personalized experience where they provide style guidance, collect customer measurements, and preferences - making re-ordering online simple without concern for fit.

JOB DESCRIPTION

We're off to a strong start, but in order to reach as many gumptious men with our message of personal growth as possible, we need strong leaders to passionately bring The Measure to life.

• So we're looking for an Audience Development Director who can manage and grow distribution channels that will allow the site’s message to scale rapidly.

• 5+ years of experience is preferred. You’ll report directly to The Measure’s Managing Editor.

REQUIREMENTS:

• have a record of growing site traffic from relatively small numbers to enormous numbers

• have experience in distributing content on social media, especially Facebook and Instagram

• have a working knowledge of LinkedIn, and ideas around how The Measure can contribute to content around career purpose

• be at least a generalist in SEO and email strategies

• ability to support an editorial assistant with post scheduling

• track post performance and headline testing

• be highly versed in analytics

• be able to communicate with product team, especially a front end developer

• high journalistic ethics and grammatical standards