Director of Digital

The Rockefeller Foundation’s mission—unchanged since 1913—is to promote the well-being of humanity throughout the world. Today, we pursue this mission through dual goals: advancing inclusive economies that expand opportunities for more broadly shared prosperity, and building resilience by helping people, communities and institutions prepare for, withstand, and emerge stronger from acute shocks and chronic stresses.

The Rockefeller Foundation’s Communications Office is responsible for all key communications functions including media relations, website and digital communications, speechwriting and knowledge integration. The office also leads the Influence Pathway, designed to maximize The Rockefeller Foundation’s impact, achieved by leveraging our brand, reputation, networks and convening power to achieve additional and significant impact above and beyond our grant dollars. The digital team is responsible for developing and implementing strategies to engage internal and external audiences, champion organization-wide digital collaboration and knowledge sharing, deliver data that informs organization decisions, and pioneer new ways to hear and share innovative ideas and perspectives on promoting the well-being of humanity around the world. The Director of Digital will plan and implement an integrated internal and external digital strategy that positions The Rockefeller Foundation as a leader in digital innovation; advances influence and impact towards the Foundations goals; grows the Foundation’s audience in both quality and quantity; fosters staff collaboration, knowledge and learning through digital tools.

You might be a fit for this position if: Display a strong passion and deep knowledge of digital strategy development, emerging technology, integrated marketing and digital disciplines; if you are flexible, nimble and a team player; and if you are entrepreneurial with a commitment to advance The Rockefeller Foundation’s goals of building greater resilience and more inclusive economies, collaborating with – and highlighting – the work of grantees and partners as appropriate.

• Lead strategy and supervise execution of a global multi-channel digital strategy building The Rockefeller Foundation’s global brand, thought leadership and supporting influence strategy.
• Devise and execute digital campaigns, including developing additional social media tools, partnerships, and syndication channels with a particular focus on mediums that solicit and share ideas.
• Work with Communications Office colleagues to source media opportunities and include digital media mechanisms in activities, announcements, and events.
• Oversee and further develop The Rockefeller Foundation’s website and blog. Ensure a consistent strategy for all web properties funded by or connected to The Rockefeller Foundation.
• Work with The Rockefeller Foundation staff, managing digital trainings, collaborating with IT and People & Talent Management teams to utilize and grow systems and platforms for staff to learn from other teams or departments, external sources, and from past organization experiences.
• Collaborate with colleagues across The Rockefeller Foundation to infuse digital media and technology into program work to discover new networks, process, and people to achieve the Foundation’s mission.
• Monitor and report on effective key internal and external digital performance metrics to inform organization decision-making.

Competencies

• Strategic Ability: Ability to see opportunities, design innovative approaches backed by strong analysis and planning. Strong sense for messaging, themes and techniques that resonate with the media in general and bloggers and social media focused reporters, in particular.
• Ability to articulate the digital media vision, lead and design the plan of action, and drive the implementation of a comprehensive strategic digital plan that supports the goals of the organization.
• Execution and Implementation: Strong project management skills, deadline management, sense of responsibility and accountability and the ability to effectively multi-task. Ability to manage contractors to ensure timely, high-quality work product.
• Decision-Making: Ability to evaluate risks and opportunities, using analytical and strong problem-solving skills.
• Partnership and Relationship-Building: Strong professional representation of The Rockefeller Foundation, interpersonal relationship abilities, intercultural knowledge and appreciation, strategic partnership building.
• Integration: Ability to demonstrate inclusiveness, collaboration, respect and broad organizational interests.
• Communication: Strong interpersonal and communication abilities; exceptional listening, written, and oral skills. Accomplished at communicating and influencing both inside and outside the organization.
• Creative thinker. High energy. Action oriented. Self-motivated.
• High achievement. Pride in succeeding. Gives rather than takes credit.
• Sound, mature judgment and integrity. Personal qualities of humility and capacity for self-reflection.
• Commitment to the Rockefeller Foundation’s mission and core values – effectiveness, equity, integrity, innovation and leadership.
• Education, Training and Experience
• A proven track record of delivering campaigns that are innovative, influential and impactful and communicating messages effectively across all media.
• 7-10 years’ experience across digital communications with a solid understanding of, and demonstrable, strategic and practical implementation of significant digital and social media campaigns through Facebook, Twitter, YouTube, blogs, web sites, and other platforms.
• Technical Knowledge: Experience using web analytical software to measure website and social media traffic, knowledge of social enterprise platforms, knowledge of HTML5, content management systems, and web design software, understanding of organic search engine optimization to increase a website’s visibility among search engines, experience using digital dashboards to manage social media accounts, experience using various blogging, wiki, and web publishing platforms.
• Undergraduate degree required; Master’s degree preferred but not required. Study in media, communications, journalism, public relations, marketing, business, and/or computer science preferred but not required. *