Associate Director, Social Media and Digital Engagement

The New School's future will be shaped by the core values that have defined our past: academic freedom, tolerance, and experimentation.

The Associate Director of Digital Engagement for The New School plans and oversees a comprehensive strategy for using digital media to engage key university audiences. S/he partners with colleagues across the university on all aspects of its digital media presence to actively engage prospective and current students, parents and other influencers, alumni, and members of the community. The Associate Director meets and collaborates regularly with marketing colleagues, Admission staff, and other stakeholders to create a presence in digital and social media that builds audiences, promotes community and affinity, and presents the dynamic, polyphonic nature of The New School in an affirming light.

• Lead multi-function team to determine the strategy for comprehensive digital presence.

• Supervise and mentor the Community Manager and contributors responsible for day-to-day maintenance of digital media properties, messaging, and community management.

• Oversee all central social media sites and lend consult to managers of divisional, departmental, or program-specific sites.

• Leverage knowledge of social media performance metrics for effective ROI analysis. Monitor effective benchmarks for measuring the impact of digital outreach and engagement; analyze, review, report on effectiveness of campaigns to optimize strategies and results.

• Leverage competitive intelligence and SEO best practices to provide leadership on how The New School should innovate and evolve within the digital engagement space.

• Conceive the engagement strategy for YouTube, and partner with the Digital Content team to create and maximize video content for purposes of engaging prospective students and other key audiences.

• Create, research, and manage influencer strategy to reach key opinion formers.

• Manage complex digital engagement initiatives from implementation to measurement and reporting of progress and indicated actions for all campaigns

• Work closely with peers in Strategic Marketing team (Brand Marketing, PR, Public Programs) and external media agency to execute integrated branded initiatives and programs.

• Collaborate with writers, editors, designers, photographers, videographers, and others, to deliver superb content through a variety of evolving social and digital platforms.

• Meet regularly with Admission Communication Director and Program Marketing Strategist in order to be integral to accomplishing the goals of Strategic Enrollment Management.

• Craft policies and guidelines to govern and promote social media usage and design and direct social media education programs for university leadership, faculty/staff.

• Oversee digital engagement budget, including staffing and resource requirements.

• Become an advocate for The New School in social media spaces, engaging in dialogues and answering questions where appropriate.

• Deploy current New School students as active contributors to social and digital media, devising protocol for student contribution, compensation, and maintenance of standards that convey university central goals without diluting students’ perspective

• Bachelor’s degree in marketing, communications, or related field.

• A minimum of 3 years relevant experience.

• Deep understanding of social media platforms and technologies, with an intellectual curiosity for “what’s next” in emerging media.

• Excellent communicator with a strong background in content strategy and development.

• Proven track record of building and managing brand social media accounts, developing influencer strategies, and gleaning actionable insights from social data.

• Experience with social media management and monitoring tools (Hootsuite preferred)