Social Media Coordinator

Imagination that Inspires.

Core Role

• Support success of Taft and our clients through social media audits, strategy development, management, ongoing posting, and limited graphic design. The role includes active client relations.

Reports to: Communications Manager

Responsibilities

• Serve as day-to-day social media manager for several Taft clients, regularly interacting with clients.
• Compose high quality editorial for social media postings, blogs and other agency writing projects.
• Create social media campaigns and provide template social posts for client use, pertaining to specific events and announcements.
• Conduct social media audits for new clients. Generate strategy briefings on what clients should do to increase their social reach and engagement levels.
• Measure growth and engagement through social media analytics. Create regular assessment reports for clients, including suggestions on how to optimize their approach.
• Handle paid advertising campaigns on social media platforms.
• Help determine personal-brand hashtags for client use.
• Design, or interact with designers, to execute graphics, web cards, infographics, quotes, and other visual elements for sharing on various social platforms.
• Livetweeting during client events.
• Monitor trending news stories and hashtags for potential client involvement.
• Manage Taft agency social media strategy and content.

Skills and experience required

• Outstanding writing ability
• Strong knowledge of current and emerging social media platforms (including, but not limited to, Twitter, Facebook, LinkedIn, YouTube, Tumblr and Instagram)
• Strong knowledge of social media management applications (e.g. Buffer, HootSuite)
• Understanding of SEO techniques Awareness of social media influencers and how to connect with them
• Strong knowledge of Photoshop, and of graphic pixel requirements for various social platforms
• Comfort with Microsoft Office Suite, PowerPoint, Keynote
• Familiarity with pharmaceutical, health care or scientific content
• Political campaign experience valued
• Familiarity with AP Style Guide
• Familiarity with Periscope
• Certification preferred
• Video editing with FinalCutPro and iMovie not required but a plus

Traits we love

• High energy and drive
• Sense of humor required
• First rate writing skills (did we say that already?!)
• Outstanding verbal communications
• Readiness to learn and stretch Interest in current events

What else you need to know

• The position is based in our Lawrenceville, NJ offices, with some flex available
• We care about making a difference, not just making money

Education/Experience

• Bachelor’s Degree with 3-10 years of experience as a social media administrator or manager with a track record of success.
• If you have a different set of experiences that you think prepares you well for this position, persuade us why in a cover note, along with your resume. No phone calls please.