Sr. SEM Campaign Manager

Synectics is one of the nation's foremost IT consulting firms, working with a client base that includes some of the leading institutions and Fortune 500 corporations in the United States.

• Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional Pay-Per-Click clients.

• Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads PPC channels.

• Working knowledge of PPC campaign creation and management and reporting using a variety of different software a must.

• Analyze advertiser objectives and KPIs to determine optimum organizational method of PPC campaign set-up

• Create, including ad copy, PPC ads according to Google Adword and Bing Ads criteria

• Engage with fulfillment consultants and other parties during initial fulfillment stage of campaign set-up

• Develop and implement optimum PPC budgeting and bid strategies granularly from campaign level to keyword level

• Build keyword lists by industry verticals and match type in accordance with advertiser focus

• Track account performance by multiple levels including conversions, call tracking, click through rates, etc.

• Create standard and custom account reports for departmental reporting, sales reporting and client reporting

• Proactively optimize campaigns for maximum white-glove level service and PPC performance

• Troubleshoot performance issues and problem solve

Requirements:

• Minimum 2-3 years Google UI Experience and/or Microsoft Bing Paid Advertising

• In depth understanding of Pay-Per-Click (PPC) mechanics, analysis and reporting

• High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format

• Google Adword certification desirable, or obtained within 30-days of hire

• Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire

Other Skills/Abilities:

• Experience with CRMs such as Salesforce and other business software a plus

• Team skills

• Research ability

• Analytic skills

• Professional verbal and written communication skills

• Self-motivation and self-management abilities

Education:

• BA/BS degree preferred or equivalent work experience