Director of Marketing

Founded in 1880, the STL Symphony is recognized internationally as an ensemble of the highest caliber, performing a broad musical repertoire with skill and spirit. The St. Louis Symphony continues to build upon its reputation for musical excellence

The Director of Marketing is a full-time Marketing staff position responsible for creating, managing, and assessing marketing and retention efforts for more than 100 concerts annually, with a primary focus on Live at Powell Hall events. The Director of Marketing plans and implements direct, promotional and loyalty strategies on behalf of the St. Louis Symphony. This is a key leadership position within the Marketing team and will include managing several direct reports. This position reports to the Senior Director of Marketing.

• Creates, manages, coordinates, and executes all marketing strategies for Live at Powell events including holiday season via broadcast media, direct response, promotional campaigns and grassroots efforts.
• Monitor the progress of sales campaigns and provide reports, analyses, and assessments to recommend strategies to achieve desired results.
• Participate in planning and scheduling of future Live at Powell Hall events in coordination and collaboration with cross departmental task force.
• Create and implement marketing plans for the Family Series including subscription campaign and single ticket initiatives via broadcast media, direct response and promotional campaigns.
• Manage Compose Your Own (CYO) campaign ensuring growth and loyalty among buyers purchasing across product lines.
• Develop strategies to segment potential audiences and devise specialized communications for those groups including:
• STL Symphony workplace program aimed at enlisting employers to promote STL Symphony concerts with new employees and those relocating to St. Louis region
• Young Friends initiatives to attract and retain younger audiences for all STL Symphony concerts Manage special promotional activities and programs that drive patron retention goals.
• Establish and nurture internal and external collaborative partnerships to achieve success.
• Special event planning; Event staffing and administrative duties as required to manage the business.
• Perform other duties as needed or directed.
• Perform concert duty as required.

Experience:

• Degree in Marketing, Communications or Arts Management and/or related field preferred.
• A Minimum of five to eight years of direct and/or promotional marketing experience demonstrating increased responsibility and accountability.
• Prior management and supervisory experience leading multiple direct reports.
• Direct experience with a symphony orchestra and/or performing arts presenter highly preferred.
• Thorough working knowledge and understanding of marketing systems, ticketing and subscription based sales.

Skills and Abilities:

• Must possess written and verbal communication and negotiation skills with the ability to influence others; includes preparation of persuasive written documents as well as public speaking.
• Candidate must possess both a marketing mindset including strong writing, sales and market segmentation skills and technical knowledge and skills.
• Proven experience in managing customer loyalty programs along with a proven track record of success in building programs and increasing overall customer satisfaction.
• Knowledge and experience with analytics, web based marketing and social media.
• Proven ability to provide direction on creative concepts, as well as develop promotional ideas.
• Under direction, ability to plan and arrange a significant portion of own work referring only unusual cases to supervisor.
• Ability to apply principles to solve problems and deal with a variety of variables.
• Exceptional attention to detail and ability to work in a fast-paced, high-demand environment. Ability to project a polished professional image that positively reflects on the organization.
• Ability to communicate and build relationships with internal and external contacts with high degree of persuasion and diplomacy.
• Ability to work with confidential data.
• Proficient knowledge of Microsoft Office, social media platforms, marketing systems, and Tessitura (or other arts management software).
• Ability to maintain a positive work atmosphere by behaving and communicating with internal and external contacts using considerable tact required to achieve results.
• Ability to work some evenings and weekends to perform concert duty or execute marketing projects.