Our Company

To our friends, it seemed we were following our hearts into the jaws of death. It was 2002, when Internet companies were collapsing. Our competitors would be Microsoft, Yahoo, Canon, and Kodak. But we were hopelessly in love with the Internet and photography. We longed for a safe, beautiful home for our own photos. It was a moment of truth for our belief that passion is the most important thing in business. We all know passion explains why Apple, Harley-Davidson, and Starbucks thrive, but we swallowed hard when we considered the odds against us.