Marketing and Communications Specialist
SmithBucklin
(Washington, District of Columbia)SmithBucklin (www.smithbucklin.com) is the association management and services company more organizations turn to than any other.
- Conceive and develop basic marketing plans to achieve client objectives, including budgeting
- Oversee implementation of marketing plans, including the development of production schedules, project coordination and operational oversight
- Develop marketing collateral from copywriting to production through fulfillment
- Write and manage updates for client Web sites
- Write, format and manage fulfillment of client e-mail campaigns, including distribution tool and analytics (monitoring click through rates, etc.)
- Develop basic plans and manage updates of client social media channels
- Track budgets, staff time hours and direct expenditures
- Assist in coordinating work streams for junior team members
- Identify and explore industry affiliation opportunities to further client objectives
- Bachelor's degree with concentration in one or more of the following required; Marketing, Communications or Business
- 3-5 years total professional experience to include marketing communications
- Agency and/or association management experience preferred
Knowledge and Skills Required:
- Experience across general marketing process research, planning, promotion and evaluation
- Solid understanding of Social Media and ability to navigate popular outlets (LinkedIn, Facebook, Twitter)
- Proficiency with popular IT applications (Excel, PowerPoint, e-mail systems) and basic understanding of HTML (Web updates)
- Proven ability to meet deadlines and successfully manage multiple projects simultaneously
- Strong written and verbal communication skills
Questions
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- Budgeting
- Copywriting
- Email Marketing
- Verbal and Written Communication
- Facebook Marketing
- HTML
- Managing Multiple Projects with Quick Turnaround
- Management
- Marketing
- Microsoft Excel
- Microsoft PowerPoint
- Planning
- Researching
- Social Media Marketing
- Web Analytics
- Marketing Communications

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