Director Of Marketing - API Business

SmartBear Software provides tools for professionals to ensure the quality of their APIs, mobile, web and cloud-based applications.

Are you looking for an opportunity to lead a marketing team for a high-growth business in the exciting “API Economy?” Do you enjoy taking fast-evolving technology and products to market, and attracting users and customers? Do you seek the chance to innovate, push the envelope, and find new ways to market powerful technical, subscription-based tools to an explosive API development and test community?

SmartBear is looking for a director of marketing to drive our high growth API group. This is an exciting opportunity for the right candidate to lead marketing in a group that has explosive growth, millions of users and trials, and both open source and freemium models. This opportunity provides a marketer the ability to make changes and see immediate impacts on traffic, trials, conversions, ecommerce, and total users. There is no better way to advance a marketing career in tech than operating an actual environment where growth hacking can make major changes in the company’s revenue trajectory.

• You will run PR/AR, demand generation and product marketing across API products
• Your team will consist of demand generation experts, community experts, product marketers and our PR/AR agency
• You goal is to drive traffic, conversions, and revenue using the right mix of high quality technical content, second to none product marketing, demand generation programs, and outstanding web experience
• Manage our multi-million member open source communities
• Manage all aspects of product messaging and positioning

• 5+ years of experience in marketing roles
• Experience marketing technical products to technical audiences
• 3-5 years product marketing experience
• Solid understanding of digital marketing arts
• Technical undergraduate degree preferred
• Exposure to API and open source technology preferred
• MBA preferred