Digital Analyst

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence.

Do you love numbers? Does finding patterns in data excite you? As a Digital Analyst, you will be working alongside a world class Strategy and Editorial team on one of Skyword's premier technology clients. Your role: use data to tell success stories. Be an advisor to clients - showing them how to measure success. Dive deep into the numbers to uncover insights that fuel the program's evolution. Help Skyword's Services team uncover the true ROI of content!

• Support key client programs in measuring the ROI of content marketing programs
• Partner with external analytics stakeholders on client and agency teams
• Communicate goal and conversion tracking requirements and configuration needs
• Consistently track, measure and report on all aspects of the content marketing program
• Use Marketing Automation tools to deliver value and leading client experiences
• Design, build and maintain reporting around conversion activity
• Use data to provide strategy direction to evolve a client’s content marketing program
• Work with cross functional teams to manage and present monthly, quarterly and annual metrics and analysis on content marketing program performance
• Implement conversion points for clients without their own analytics team
• Pull and utilize data to evaluate audience journey’s across multiple channels
• Work with other teams such as Editorial and Creative to create new content recommendations that drive business results

• 4+ years of relevant experience in reporting & data analytics
• Experience with multiple reporting/analytics tools such as Google Analytics and Adobe Analytics
• Ability to create campaigns and events within reporting/analytics tools
• Ability to identify solutions that minimize manual processes when extracting and manipulating data
• Advanced knowledge of Microsoft Office applications (Excel, PowerPoint) and SQL
• Strong problem-solving, critical thinking and decision-making skills
• Must be able to plan and manage multiple projects simultaneously
• Effectively prioritize tasks and meet client requirements for timeliness and accuracy
• Ability to work independently and own end to end responsibilities for project execution
• Ability to manage and work with both technical and non-technical team members and clients
• Proven ability at engaging and influencing functional leaders and stakeholders

Requirements

• Four-year degree is required (Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline)
• Google Analytics certification (Adobe Analytics experience is preferred)
• Eloqua and Marketo experience required (Paradot is preferred)
• CRM Analytics experience
• Highly numerical mindset