Social Media Manager

SheKnows Media

(New York, New York)
Full Time
Job Posting Details
About SheKnows Media

We are a community that inspires and empowers women to explore and pursue their passions.

Summary

The ideal candidate will have proven experience in social media, and should have a strong knowledge of the style, beauty, pop culture and women’s lifestyle space. This is a key role on our editorial team, offering the opportunity to lead social media accounts that already have massive followings and brand recognition. As well, this person will be a partner to the Audience Development team to help deliver on overall traffic goals.

Responsibilities
  • Set and implement strategy for various social profiles, including Twitter, Instagram, Facebook, Snapchat, Periscope and WeHeartIt
  • Identify and communicate audience trends and story recommendations to editors
  • Collect, analyze and report on social media and traffic data on a regular basis
  • Identify new tools practices, and technology trends in the social media, content marketing, and digital content space
  • Drive performance and ?reach of StyleCaster content through social media promotion
  • Accountability to grow existing StyleCaster social channels across key metrics (acquisition, engagement and site traffic)
  • Proactively identify new social media opportunities and platforms, and execute strategies to elevate the brand
Ideal Candidate
  • 3-5 years of experience in social media, as well as a successful track record of managing big social accounts across different platforms
  • Experience with social media analytics and third-party reporting tools (ChartBeat, Parse.ly, CrowdTangle, Sprinklr, Google Analytics, Offerpop) a plus.
  • Rolodex of both third-party and in-house social media partners, as well as top players and influencers in the digital lifestyle space
  • A proven ability to perform under high-pressure conditions

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New York, New York
Skills Desired
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  • Content Marketing
  • Google
  • Google Analytics
  • Instagram
  • Marketing
  • Social Channels
  • Twitter
  • Audience Development
  • Snapchat
  • Media
  • Key Metrics
  • Facebook
  • ChartBeat
  • Parse.ly
  • Crowdtangle
  • Social Media

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