Coord Marketing

Rio Salado College is a community college headquartered in Tempe, Arizona. It is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools and offers associate degree and certificate programs in online, in-person, and hybrid formats.

Essential Functions

• 30% - Manages Facebook, Google+, Twitter, YouTube, blog and other social media platforms as a content developer; produces engaging copy and images; monitors, responds to and contributes to online discussions; develops effective social media strategies and campaigns to increase the college's reach, audience and awareness about the college's programs and services.
• 30% - Serves as a social media administrator by managing user accounts and passwords; updates and upgrades video uploads and libraries; analyzes and generates user reports and troubleshoots technical problems.
• 20% - Initiates and maintains contacts throughout the college to gather information, story leads and materials for social media posts, print features and web publications; monitors and archives media coverage of the college.
• 15% - Writes and edits copy for collateral and other multi-media college communications; helps photograph events and subjects to accompany articles and social media posts; treats photographs and performs basic graphic design functions to enhance images.
• 5% - Attends college and district meetings/trainings; performs related duties as assigned.

Minimum Qualifications

• 1. - Associate degree in Communications, Public Relations, Marketing or equivalent program of study
• - Professional experience managing Facebook, Google+, Twitter, YouTube and other social media platforms
• - Demonstrated ability to write, edit and publish copy for social media and other public relations communications
• - Strong technical skills and aptitude working with software and equipment related to the position's functions such as photo editing software, MS Office Suite, computers and digital cameras

Desired Qualifications

• Bachelor's or higher earned degree in Communications, Public Relations, Marketing or related field
• - Two (2) or more years' experience as a social media content developer
• - Two (2) or more years' experience as a social media administrator
• - One (1) or more years' experience using social media analytic tools
• - Two (2) or more years' experience working with digital media equipment
• - Two (2) or more years' experience writing print and web copy
• - One (1) or more years' experience using AP style
• - One (1) or more years' experience working in higher education