Marketing Manager

ResponsePoint builds efficient and effective Business-to-Business (B2B) lead generation programs. Our process centered approach to lead generation improves your ability to produce better quality leads, consistently over time.

• As Marketing Manager, your primary role is to generate top-of-the funnel interest and leads for ResponsePoint in order to drive the growth of the business.
• You’ll own all marketing activities including competitive positioning, sales enablement, content creation, digital marketing, market and competitive analysis, and relevant analytics.
• You will be a critical member of our team driving future growth of the business.

• Refine positioning to differentiate ResponsePoint from competition
• Develop marketing plans that drive demand to meet pipeline revenue goals
• Communicate RP’s value proposition to the organization
• Support demand generation through thought leadership and collateral development
• Develop the strategy and manage the marketing programs that drive demand for RP
• Develop and own analytics, and reporting of key marketing initiatives
• Develop and maintain a digital library of RP’s best work
• Develop and maintain a content calendar
• Develop and implement social media campaigns
• Ensure that the RP web site is current to include the RP blog, case studies, biographies, etc.
• Manage SEO program for our website
• Support the development of proposals, RFP responses, and new business presentations
• Develop marketing programs to drive qualified leads into the business development pipeline
• Drive continuous improvement in demand generation response rates
• Develop sales tools that support the selling process of our products/services

• Bachelor’s degree in Marketing or Business, or commensurate experience
• 2-3 years of experience in a B2B marketing role
• Attention to detail and quality output
• Goal-oriented and driven
• Highly collaborative and self-managed
• Ability to create rapport and build working relationships within the organization
• Willingness to explore and learn new tools, programs, or skills
• Keen understanding of technology trends as they related to B2B marketing
• Excellent communications skills, both written and oral
• Strong Microsoft Office skills
• Experience with social media campaigns
• Experience with search engine marketing to drive rankings/demand
• Experience using web analytics as well as performance measurement and tracking tools
• Experience using HTML/CSS as well as WYSIWYG tools
• Ability to create and build marketing assets including emails, forms, and landing pages
• Experience with marketing automation platforms – ActOn, Pardot, and Marketo a plus
• Experience with Salesforce a plus