Search Manager

A pioneer in the digital age, Razorfish helps our clients navigate the unknown, drive change and create value through a unique blend of technology, creativity and innovation at our core. Our world-class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work that help our clients acquire and sustain leadership positions.

Search Managers work closely within our integrated client teams executing day-to-day campaign management, quarterly planning and collaborating with broader team to deliver strong business results. This is a junior- level position within the Search department.

• Actively engages in understanding of search and social landscape and best practices through participation in internal training programs
• Develops campaign components including keywords, copy, landing page selection, account structure etc. with Senior Search Manager oversight
• Manages budgets towards performance goals
• Fosters beginning relationships with key publisher partners such as Google, Bing, etc.
• Proactively proposes solutions to correct run rates and improve ROI
• Responsible for day -to day trafficking, test execution, optimization and troubleshooting
• Accountable for monthly media spend accounting
• Identifies areas of risk and opportunity through on-going analysis on large data sets
• Compiles data from multiple sources in on-going reporting
• Presents weekly results and explain changes in performance and actions taken to improve results
• Develops rapport with publisher partners, internal and client teams
• Prepares routine and ad-hoc reports in response to client and internal manager questions and requests
• Executes competitive monitoring and analysis
• Participates in QA process as documented through a RACI with Senior Search Manager oversight
• Supports Senior Search Manager as day-to-day executional point person in all aspects of Search
• Anticipates clients questions and assist in developing responses to client questions
• Aids in on-boarding new personnel to team
• Participates in cross-functional initiatives to better understand Razorfish’s service offerings
• Responsible for maintaining a steady learning curve toward the entire Senior Search Manager knowledge and skill set

• Minimum of 1-2 years in Search Engine Marketing required
• Solid educational background in critical thinking, quantitative analysis and writing
• Ability to work well in a team, to shine as an individual and to maintain a sense of humor
• Experience managing a complex task list and meeting tight deadlines
• Proficiency with MS Office with intermediate to advanced Excel skills
• Aptitude to quickly learn new tools
• Comfort with professional acumen and processes
• Keen sense for details
• Conversant with all terminology used in SEM