Content Marketing Genius

Ranker

(Los Angeles, California)

Full Time

Job Posting Details

About Ranker

Ranker is a leading digital media company for opinion-based, crowdsourced rankings on just about everything. We put the power in the hands of our audience to answer debates on topics including pop culture, sports, politics, brands and lifestyle. Using Ranker's unique technology, those lists become definitive rankings based on the "wisdom of the crowd."

Summary

We are looking for someone with the right raw skills to grow our viral traffic, and are open to training you if you don’t have experience. This is a great opportunity for hard-working, enthusiastic, dedicated individuals who want to work at a fast-paced, growing Internet startup and learn about all aspects of the Web and content business from the inside.

Responsibilities

Boosting, targeting running ads and otherwise promoting content on all of our social media channels.
Assisting the content and product teams in identifying and creating the most viral content.
Creating clickable posts for Ranker social media accounts (Facebook, Twitter, Pinterest, etc.) which will include post copy (headlines, tagline) and creative (images).
Expanding and enhancing Ranker's social media/web presence.
Proposing ideas for social media growth and expansion
Influencer outreach and relationship management.
Monitoring Social media campaigns and adjusting accordingly.
Data analysis and spot checking. Sitting down with some headphones on listening to the Zep or Coltrane or Biggie and losing yourself in some spreadsheets.
Flexible Schedule. Either Wednesday-Sunday or Saturday-Wednesday.

Ideal Candidate

- Targeting genius. Let’s say you’ve got a slideshow of 50 older actors who used to be really hot and the thumbnail on the ad is of Dame Maggie Smith. If we ask you in the interview what interests you would target on Facebook and the first words out of your mouth aren’t “Downtown Abbey” just GTFO. (Unless you brought Butterfingers. Because, you know… Butterfingers.)

- Diverse and detailed knowledge of Pop Culture, and it’s a big plus to have autodidactic knowledge and curiosity about things in general (and lists! you should love lists!)

- Deep interest in Internet Culture (frequent user of Reddit, Fark, Twitter, Tumblr and/or other current zeitgeist destinations)

- A good understanding of what makes content viral-friendly, and what tactics make it “go viral”

- Pop culture devourer. You don’t have to know who Nicki Minaj is dating you just have to know that she exists. (But it doesn’t hurt to know who she’s dating.) Did you stick around for season 2 of The Leftovers?  Etc.

- Detail oriented. That you have read this sentence and will include your favorite Mexican food dish in the subject line of your email.

- Renaissance (wo)man. Do you like military history and wine and jazz? Awesome! We need that. Do you like politics and pastries and Picasso? Sweet. We need that. Do you like “Under the Tuscan sun.” Vegan Mac ‘n Cheese and Brutalist architecture? What’s wrong with you? Doesn’t matter, we need that. The more things you love the easier this job will be for you.

- Viral intuition. Do you ever see something on Reddit and think, “Hmm. That looks like something else I’ve seen before.” Great impulse. We do that daily. Recognizing patterns intuitively and knowing how to apply them is half the battle and spotting something trending and remembering that we have a piece of content that fits with it is huge!

**Pluses:**

- EXCELLENT writing, editing and communication skills. A writing background, specifically in short & sweet mediums, will lead to success. They say the written word is the mirror to the soul and your soul is walking around naked with the lights on. Whether it’s blogging, or script writing, or copy editing or journaling or whatever. If you love to write you’re going to kick some serious ass over here.

- An established social media presence and experience in promoting content online.

- Experience using Power Editor, Qwaya, Protagonist, Hoot Suite and/or Influencer Networks

- Contacts in the internet and new media industries

- Photoshop (or similar - do people still use Paint???) skills since viral potential is heavily influenced by visual strategy

- A basic understanding of web analytics and search engine optimization strategies. Google Analytics and Omniture a huge plus.

Targeting genius. Let’s say you’ve got a slideshow of 50 older actors who used to be really hot and the thumbnail on the ad is of Dame Maggie Smith. If we ask you in the interview what interests you would target on Facebook and the first words out of your mouth aren’t “Downtown Abbey” just GTFO. (Unless you brought Butterfingers. Because, you know… Butterfingers.)
Diverse and detailed knowledge of Pop Culture, and it’s a big plus to have autodidactic knowledge and curiosity about things in general (and lists! you should love lists!)
Deep interest in Internet Culture (frequent user of Reddit, Fark, Twitter, Tumblr and/or other current zeitgeist destinations)
A good understanding of what makes content viral-friendly, and what tactics make it “go viral”
Pop culture devourer. You don’t have to know who Nicki Minaj is dating you just have to know that she exists. (But it doesn’t hurt to know who she’s dating.) Did you stick around for season 2 of The Leftovers? Etc.
Detail oriented. That you have read this sentence and will include your favorite Mexican food dish in the subject line of your email.
Renaissance (wo)man. Do you like military history and wine and jazz? Awesome! We need that. Do you like politics and pastries and Picasso? Sweet. We need that. Do you like “Under the Tuscan sun.” Vegan Mac ‘n Cheese and Brutalist architecture? What’s wrong with you? Doesn’t matter, we need that. The more things you love the easier this job will be for you.
Viral intuition. Do you ever see something on Reddit and think, “Hmm. That looks like something else I’ve seen before.” Great impulse. We do that daily. Recognizing patterns intuitively and knowing how to apply them is half the battle and spotting something trending and remembering that we have a piece of content that fits with it is huge!

Pluses:

EXCELLENT writing, editing and communication skills. A writing background, specifically in short & sweet mediums, will lead to success. They say the written word is the mirror to the soul and your soul is walking around naked with the lights on. Whether it’s blogging, or script writing, or copy editing or journaling or whatever. If you love to write you’re going to kick some serious ass over here.
An established social media presence and experience in promoting content online.
Experience using Power Editor, Qwaya, Protagonist, Hoot Suite and/or Influencer Networks
Contacts in the internet and new media industries
Photoshop (or similar - do people still use Paint???) skills since viral potential is heavily influenced by visual strategy
A basic understanding of web analytics and search engine optimization strategies. Google Analytics and Omniture a huge plus.