Senior Vice President of Marketing

PulsePoint ™, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.

Reporting to the Chief Operating Officer and leading a team of four, the (S)VP of Marketing will define, drive and implement a cohesive Corporate Marketing Strategy to position PulsePoint as THE leading global programmatic platform for brand engagement. The successful candidate will be a practical, hands-on marketer who has demonstrated creativity and innovation and who has a track record of driving quantitative business results. They will have significant experience developing strategic, forward-looking B2B marketing initiatives for ad-tech solutions or end-client services or SaaS.

• Oversee all marketing including branding, public relations, advertising, thought leadership creation and distribution, event marketing, collateral generation and associated sales enablement assets, website and other marketing assets.
• Continue to build/refine the company’s brand name and awareness in the market and strengthen the positioning with key clients
• Develop product positioning and messaging that differentiates existing and new products/services.
• Set go-to-market strategies and manage the resources necessary to achieve sales and marketing objectives.
• Communicate the cohesive value proposition of the products to the sales team and develop sales tools that support the selling process.
• Develop a holistic approach to marketing and sales cohesion within PulsePoint (demand generation program(s)). Work with Sales on opportunity creation targets and deliver leads per agreed goals.
• Define programs that allow our executive team to deliver thought leadership with peers and influential buyer segments.
• Collaborate with People Team on candidate facing recruiting collateral and messaging.
• Develop and track metrics and success criteria for all marketing programs.
• Act as a spokesperson for the company with press and at industry events.

• Demonstrated experience directly relatable to the responsibilities listed above.
• BA/BS
• A minimum of six years experience in the digital new media industry. Preferably in the ad tech and/or B2B SaaS areas and with 15+ total.
• Experience developing integrated marketing plans detailing strategy and tactics and providing data driven rationale for all recommendations
• Multi-disciplinary experience across all marketing verticals: branding, lead gen, PR, social. thought leadership etc.
• Experience leading a team (hands-on) of marketing professionals (4)
• Excellent communication and negotiation skills.
• The ability to articulate a vision and strategy in a way that inspires and motivates a team and inspires them to achieve business goals.