Integrated Marketing Specialist

The Presidio Trust is an innovative federal agency created to save the Presidio and transform it into a new kind of national park.

Spanning 1,500 acres in a spectacular setting at the Golden Gate, the Presidio now operates largely without taxpayer support, is home to a large community of residents and commercial tenants, and offers unique recreation, hospitality, and educational opportunities to people throughout the San Francisco Bay Area and the world.

• Under the direction of the Associate Director of Strategic Engagement & Destination Marketing, researches and supports development of a multi-year integrated marketing campaign to support the Trust's related strategic planning imperatives.
• Executes internal and external roll-out of major consumer marketing and outreach campaigns, including management of executional plans and deadlines inclusive of media buys, media partners, tradeshows, events, roadshows, promotions, advertising, etc.
• Supports development of marketing plans for welcoming initiatives including hospitality and programs.
• Supports development of Trust-sponsored marketing events within and outside the Presidio.
• Tracks execution and key performance indicators of marketing programs.
• Supports executive leadership positioning strategy and execution, providing a roadmap and schedule for leadership at key San Francisco and national organizations including maintaining an annual events calendar with speaking and sponsorship opportunities.
• Supports message development for key campaigns, and ensures communications comply with brand standards, style guidelines and approval process.
• Defines and continually improves processes for efficient and effective communications with target audiences.
• Establishes and maintains consortium of visitor-serving tenants.
• Coordinates with visitor-serving tenants on marketing activities, calendars, and event schedules

• Bachelor's degree in business, marketing, communications, public relations or related field.
• Minimum 5 years project/account management, integrated marketing communications practices; marketing communications agency experience preferred.
• Strong working knowledge and expertise of the marketing process, tools and deliverables.
• Superior communications skills including message development, research, writing, editing, presentation and relationship management.
• Ability to think strategically; multi-task; attend to detail and deadlines; work well under pressure.
• Skill and proficiency in Microsoft Office.
• Knowledge of latest practices in media, digital, sponsorship and integrated marketing.

Desired

• Demonstrated desire to implement best practices in cooperative integrated marketing programs; destination marketing experience a plus.
• Passion for parks; strong desire to work for the Presidio.
• Knowledge of Bay Area community, government, media and business leaders, as well as San Francisco neighborhoods and politics.
• Ability to manage the expectations of various users and constituents.