Our Company

Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Using Persado, leading brands such as American Express, Citi, MetLife, Microsoft, Neiman Marcus, Staples, and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. A Gartner 2016 Cool Vendor in Data-Driven Marketing , Persado is backed by Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. Persado is headquartered in New York City with offices in San Francisco, Athens, London, Rome, Toronto, Rio de Janeiro, and Frankfurt.