Marketing Manager

Welcome to Pearson. We have a simple mission: to help people make more of their lives through learning.

We are the world's largest education company, with 40,000 employees in more than 70 countries helping people of all ages to make measurable progress in their lives.

The Marketing Communications Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MCS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MCS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MCS may be allocated to focus on a particular component of the marketing life cycle and or service.

• Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
• Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
• Supports communications projects for various components of the marketing life cycle or services.
• Participates in the development, execution and/or servicing of marketing objectives.
• Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
• Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
• Creates buy­ in from multiple constituents in a collaborative cross-­functional environment.

• 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
• Minimum 3 years’ experience in Marketing Account Management or Services
  • Experience analyzing and developing marketing content, communications and visual strategies that support the brand
  • Experience working within and maintaining client identity standards across channels
  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.
  • Coordinating the development & deployment of marketing collateral
  • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
• Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.

Supervisory Responsibilities

• None