Marketing Communications Specialist

Oxford Immunotec

(Marlborough, Massachusetts)
Full Time Travel Required
Job Posting Details
About Oxford Immunotec
Oxford Immunotec is a global, commercial-stage diagnostics company committed to improving patient care by providing advanced, innovative tests in the field of immunology.
Responsibilities
- Manage US marketing events program (planning, execution, analysis) with approximately 18-20 national tradeshows, 2-4 regional events - Collaborate and proactively engage with members of the MarComm team located in the UK office, as well as cross-functional teams across Marketing, Sales, Medical Affairs and Clinical to coordinate, communicate and optimize programs to execute messaging and positioning aligned with business requirements and Oxford Immunotec brand. - Manage the tactical execution of projects to support the promotion and commercialization of solutions nationally - Ensure that content is reviewed and taken through proper Regulatory and Legal approvals - Execute the development of printed marketing collateral for the company including brochures, data sheets, case studies. web content, e-blasts and any other material the organization makes public to customers, potential customers, investors, media and any other public audiences - Set-up and manage inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials - Track and report key metrics and other reports as requested - Manage, generate and utilize analytics to refine programs for maximum return on investment and track key performance metrics for: marketing campaigns, message creation, story development, demand generation, and brand awareness - Monitor the Oxford Immunotec brand and ensure consistency of usage globally - Select & manage vendors and contractors as needed - Regular attendance and timeliness is essential.
Ideal Candidate
- BA, BS, BSc (or equivalent), preferably in business, marketing or the natural sciences - 5-7years of experience in marketing communications, trade show planning, branding, integrated campaign development, digital content development - Prefer knowledge in the industry of pharmaceutical, medical device, academic research, clinical research or other similar field - Communications expertise with emphasis on integrated content development - Experience managing trade shows, communication projects, vendors/contractors - Track record of delivering measurable, successful multi-channel campaigns. - Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment - Works with a sense of urgency, efficiency, and attention to detail - Strong verbal and written analytical/problem solving, communication, negotiation, interpersonal and presentation skills essential - Comprehensive skills in computer and proficiency in Creative Suite, Website CMS (WordPress), marketing automation platforms such as HubSpot and Wistia. - Ability to travel 10-15% of time.

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