Marketing Manager

OfferUp is changing how people buy and sell locally by making it as easy as taking and sharing a photo from your phone. We are a rapidly growing team in Seattle looking to bring on more passionate, motivated, and curious people who want to be a part of our fast growing marketplace.

he job of the Marketing Manager is to develop, optimize, and manage sophisticated multi-channel marketing strategies that drive customer engagement.

Along with relentlessly analyzing the effectiveness of your efforts against our performance objectives, you will keep a keen eye on trends and best practices to recommend ways OfferUp can add to its relationship-building toolset. And you will put your outstanding communication skills to work as a champion of the voice and values of the brand. This role requires a minimum of four years of experience in a related role.

• Partner closely with Business Insights and Product Management to develop, evaluate, and optimize customer lifecycle management strategies across owned and paid channels
• Develop content strategy and editorial calendars for digital / mobile application; track KPIs; adjust accordingly
• Find creative, effective ways to express OfferUp’s unique value across all content, and work with Brand and Design teams to ensure a consistent experience, look, and voice
• Analyze the OfferUp audience to execute personalized campaigns
• Use data and user research to inform and continually improve your work

• You are fluent in brand-building and marketing best practices across the digital/mobile marketing ecosystem (and are eager to test and learn in emerging channels)
• You thrive in a fast-paced, data-driven environment
• You clearly and effectively communicate ideas (especially in writing)
• You have experience defining and applying the unique tone of voice of a brand to influence customer behavior in measurable ways
• You study the needs and mindsets of your audience and communicate accordingly
• You are comfortable navigating automated marketing platforms to build and deploy targeted, testable campaigns