Director for Digital Media and Content

The National Sleep Foundation seeks a highly motivated individual for the Director, Digital Media and Content position. The Director, Digital Media and Content is responsible for creating and directing plans and strategies related to NSF’s top-rated website sleepfoundation.org, which receives 2 million visitors monthly, and other NSF digital assets such as sleep.org. In addition, the Director, Digital Media and Content is accountable for developing and executing content strategies, and for managing and collaborating with a team of internal and external stakeholders and contractors involved in the production and publishing of NSF content. The Director, Digital Media and Content reports to the Vice President, Publishing. - Plan and execute strategy, creation and management of digital assets across all platforms (desktop, mobile, tablet, email, etc.) from website to digital advertising, from app to SEO opportunities - Determine and manage projects’ overall digital requirements, including budget, oversee the digital asset production processes, and ensure that the team aligns on content objectives, assumptions, risks, and success factors - Measure and evaluate outcomes and provide actionable recommendations for improved performance - Present regular multi-platform analytics reports to the leadership team - Manage and maintain editorial control, discipline and standards; create/improve upon the writing style and narrative authoritative voice of NSF content - Create and maintain standards, policies and procedures for NSF digital properties and ensure its adherence by external and internal teams - Participate in decisions that involve resource planning and management, content management technology purchases, and other operational considerations - Establish and cultivate critical relationships with external (contractors in IA, SEO, social media, IT, etc.) and internal teams to execute digital program activations, such as special projects and annual campaigns - Collaborate with project leads to examine and analyze the content "ecosystem" -internal and external factors - during the project discovery phase - Gather, audit, and analyze existing content relevant to project requirements - Develop and execute a social media strategy and calendar to increase visibility, traffic and engagement to grow the NSF community across digital channels, including leading the brand’s presence on social media - Develop, lead, and motivate direct and indirect reports

- 4-6 years of experience in digital marketing or content management, including project management, website usability and analytics - Experience with implementing, measuring, and optimizing SEO, native content strategies and content syndication - Experience with web languages/coding and platforms, such as WordPress, Drupal and Expression Engine - Excellent oral, written and communications skills - Strong proofreading, editing and copywriting skills - Proven ability to guide web development, management and publishing processes and standards - Record of success balancing strategic, analytical, creative, budgetary and operational efforts - Experience with content syndication and managing an emerging brand in the online space - Experience in optimizing utilization and resource allocation of external and internal teams - Ability to create and implement strategy in a hands-on manner - Strong project management skills, highly organized and analytical with strong attention to detail, excellent record keeping skills and an ability to multitask effectively - Excellent collaborative skills and ability to interface across organizational levels and cultures - BA degree in marketing, computer science or equivalent - Must have legal right to work in the US