Paid Social Manager

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA).

We believe that In today’s adaptive world everything begins and ends in media. Our role in this world is to help clients grow their business and to become their lead business partner and we achieve this through a culture of original thinking driven by speed, teamwork and provocation.

Paid Social Managers are responsible for day to day management of a client account, client related deliverables and client communication. Managers will not only be responsible for overseeing the Senior Associates and Associates on their accounts, but may also be assigned to assist with training others on social roles and responsibilities and processes. The Manager reports to the next most senior person on the account team.

• Paid Social Planning and Implementation

• Mastery of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities

• Be an “expert” on all Facebook and Twitter offerings and opportunities including: all ad units, targeting options/providers and inventory sources (FBX)

• Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies

• Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials

• Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency

• Develop innovative ways to present the group’s work

• Oversee partnerships with social platforms, API partners and other related vendors

• Keep abreast of current events, social/digital media trends and any target market industry trends that impact business

• Team Management and Leadership

• Lead Senior Associate in setting paid social strategies and developing appropriate media plans

• Delegate work effectively so as to not only teach direct reports, but to deliver seamless work

• Work with Senior Associate to fulfill set client strategies by creating deliverables and specific recommendations - Including account structure and implementation, optimizations, conditional testing, tracking, and overall management

• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities and ensure that all processes are followed

• Train social staff in media and marketing disciplines as well as the specifics of the client’s business and industry

• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Ensure integration & coordination between social and planning teams

• Successfully complete required training program(s):

• Facebook Studio Edge

• Account Management

• Keep media and agency partners updated and informed on status of all account projects

• Knowledge of the nuances of all clients/accounts/campaigns managed by junior members of team and maintain accountability for them

• Initiate and lead appropriate cross-functional client meetings

• Leads campaign financials (budgets/billing)

• Manage solid relationships across agency and social media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations

• 3 to 5 years of related media planning experience

• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred

• Strong quantitative skills, including analytical abilities and math proficiency

• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports

• Adherence to tight deadlines while delivering flawless work

• Extremely detail-oriented, with clear and proven organizational skills

• Demonstrate genuine curiosity and interest in our clients & their business

• Proficiency at MS Suite: Excel, Word, PowerPoint