Business Product Owner

MediaRadar is a SaaS company created to provide real-time advertising insights and give you the tools to outsmart your competition – all while streamlining the sales process.

We offer unique, customizable advertising tracking software for over 2.3 million brands across more than 16,000 magazines, websites, and e-newsletters. MediaRadar clients receive the compelling market analysis they need, the personal service they want, and the ease of use they love.

Business Product Owner is a hands-on top performer. Their focus is on the future of our offerings. Flexibility and desire to learn are essential. Ability to become the “CEO” of every assigned initiative is a must. This position is a mix of Product Manager and Product Marketing Manager and resides within the Product Management team.

Your job will be spent focusing on the following key objective:

• Increase Addressable Market for MediaRadar.

This will be accomplished by achieving the following results:

• Creating new SAAS product offerings
  • Identifying and assessing business opportunities
    • Develop product definition
    • Understand competition and our unique positioning in the marketplace
    • Provide leadership and direction to achieve product vision
    • Create product design artifacts
  • Leading cross-functional team during product development
    • Incl. Sales, Marketing, Client Services, and Content (Production)
  • Constructing the revenue model, understanding and managing revenue and costs levers
  • Establishing and maintaining key external partner relationships
  • Working closely with the product and engineering teams in an agile environment to deliver amazing products to market
  • Working with sales, marketing and client services on go-to-market plan definition and execution
• Managing our product offerings already in the marketplace
  • Tracking success and failure via business analysis of metrics and analytics
    • Utilize: Salesforce, Google Analytics, Crazy Egg, NewRelic, Internal data and CRM
  • Supporting marketing, sales & client services in lead gen, PR, revenue generation and service delivery. Integrate customer outreach using Customer.io & Segment.com
  • Interacting with user and prospect community to boost usage and drive new users to the offering
  • Building new features to keep our client community delighted and excited

Qualities / Attributes of an excellent Business Product Owner:

• Motivated and creative self-starter
• Technically competent, has understanding of current and future internet technology and SaaS
• Business Savvy. Possesses accounting, finance and economics fundamentals
• Strategic thinker
• Subject matter expert in current position. If you are not already, you will need to become a subject matter expert in SaaS offerings, Media and Ad Tech space
• Record of delivering successful (financially) products from concept to clients
• Must be a great team member and have excellent work ethic
• Passionate about the team, project and work
• Shows empathy for our users, a high level of integrity, and an entrepreneurial approach to problem solving
• Is a constant learner, continuous contributor to team IQ level
• Amazing communicator and negotiator

Experience:

• 7+ years in tech industry focusing on product management or product marketing
• Knowledge of SaaS preferred. Sales Automation, Ad Tech and/or Media desired
• Industry analysis experience
• Experience in creating business models
• Experience in creating roadmaps and working with technology teams
• Experience with data analytics and automation
• Experience working with senior leadership and experience defining and delivering on a product vision

Education:

• Bachelor degree in Finance or Business Administration, Computer Science or Software Engineering, Data/Information Science
• Advanced degree/MBA preferred