Digital Technical Product Manager - AdTech
MarketShare
(Los Angeles, California)MarketShare is the world’s leading analytics technology provider for major brand marketers. We are the industry-leader, pushing the envelope in predictive, state-of-the-art analytics and organizational decision-making.
You are a relationship builder with a relentless focus on collaboration in cross-functional teams and can successfully engage with diverse personalities. You have strong root-cause business analysis and problem-solving skills, ideally within the context of software product development, management or QA are also helpful.
- Identifying product requirements to support client’s marketing efforts
- Leading software deployment efforts for the internal team composed of account managers and engineers
- Managing digital advertising data collection and analysis to support client specific configurations
- Consulting throughout the project to boost client software adoption
- Advocating for clients’ needs throughout all stages of a deployment
- Deploying software to clients in a quality, timely manner
- Ensuring that all stakeholders are kept fully informed of project status and progress
- Developing metrics to identify and track business trends, determine root-causes, and develop recommendations to improve products and processes
- 5+ years in the Adtech industry in agencies, programmatic buying, major digital marketers, or functions supporting programmatic buying, or comparable web-based solutions
- Ability to understand technical issues and communicate effectively with technical teams
- Experience in digital media planning/buying, trafficking, reporting, and analytics
- DoubleClick and Omniture/Google Analytics tags
- Campaign execution and measurement experience across multiple digital channels
- Demonstrated success in client facing roles
- Experience in media planning and measurement for offline channels such as TV, radio and print is a big plus
- 5+ years in adtech covers/contradicts this
- Ability to juggle multiple projects, flaming chainsaws, herd cats in a dynamic environment
- Ability to evaluate technology solutions, including build / buy / partner options
- Bachelor's Degree (MBA a plus)
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