Senior Growth Marketing Manager

LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp's analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 4 million users.

As our Senior Growth Marketing Manager, your mission is to grow the LevelUp app user base. Using your user acquisition and consumer marketing expertise, you will build acquisition plans from the ground up to capture and nurture quality new LevelUp users. To accomplish this goal, you will test and iterate on multiple marketing channels, including but not limited to: paid and organic social, SEM, SEO, content, ASO, and affiliate. You’ll spend time getting into the mind of our ideal consumer target to understand how LevelUp can help solve their daily challenges best. You’re one part mad scientist, one part storyteller, one part Excel junkie.

* Develop strategic actionable consumer acquisition plans that deliver on acquiring high-value engaged users * Lead performance marketing initiatives, testing and optimizing cross-channel to identify high performance areas for quality user growth * Create highly targeted offers and creative assets, aggressively testing copy and calls-to-action, with help from our internal design team and outside agencies * Build target consumer personas to better understand who our ideal LevelUp consumer is and what problem we are solving for them * Leverage data to analyze LTV and performance of acquisition channels * Own business KPIs and acquisition targets * Constantly identify new opportunities and tactics to generate more qualified users

* 3-5 years of relevant experience in a B2C acquisition role, preferably in app acquisition at a consumer-facing tech company * Demonstrated track record of leveraging digital marketing to produce measurable results in channels like Facebook, SEM, ASO, Twitter, and more * Self-starter with the ability to multi-task, prioritize needs, and manage their own schedule based on deliverables and expectations * Ability to use SQL and related BI tools to understand and measure marketing efforts * Experience creating and aligning KPIs to your strategy and goals * BA/S in Business or related field or experience in an acquisition-focused marketing role * Excellent presentation, communication, collaboration, and problem solving skills **Bonus Points** * Experience building a consumer acquisition strategy from the ground up for a tech company * Familiarity with Appsflyer, Appboy, Firebase, Branch, SendGrid or similar preferred * Knowledge and interest in mobile apps and/or payments * Experience working in a startup environment