Marketing Manager Paid Advertising

Leesa is a single, beautifully designed luxury mattress that's ordered exclusively online and delivered straight to your door. The Leesa is expertly crafted with a luxury look and universal feel that works for every body. All Leesa mattresses offer tremendous value, and come with a 100-night risk free trial, free shipping and easy returns.

Leesa is seeking an experienced digital customer acquisition expert to join our fast growing team. You will be responsible for managing a large budget on both existing and experimental / new channels with the goal of profitably acquiring customers.
We are looking for hungry, reliable and enthusiastic self-starters to join our digital marketing team. Team members who can take manage, own and develop best-in-class practices for a variety of cost-per-click (CPC) based advertising platforms, including social advertising (Facebook, Twitter, Pinterest) and content advertising (Outbrain, Taboola) who thrive in a start-up environment.

• Manage and optimize campaign tracking and reporting for existing channels with social and content marketing.
• Work with creative, engineering and merchandising teams to develop impactful direct response campaigns that are on-brand and utilize best practices for clicks and conversions.
• Serve as key point person for relationship with account management team for all respective platforms.
• Use data to evaluate and optimize acquisition channels, continuously optimize campaigns to drive down cost-per-acquisition (CPA), cost-per-click (CPC) and ensure optimal delivery across placements
• Develop advanced audience segmentation, prospecting and retargeting strategies using the latest, most advanced targeting methods available
• Seek out new CPC-based advertising opportunities within the digital landscape to test. Help find new channels for scalable growth. As a team, we will have experimental budget to try out new things to see what works.
• Manage other CPC ad platforms, including Taboola, Outbrain, Yahoo Gemini, LiveIntent and other similar platforms
• Develop reports for senior leadership on a weekly and monthly basis detailing performance and spend
• Continuously monitor pacing of spend against daily and monthly budget targets, and calibrate bidding accordingly
• Track and update budgets daily
• Manage all conversions tags / pixels for CPC-based advertising platforms
• Run tests, tests and more tests

• 3-5+ years of experience in digital marketing
• Expert knowledge of Facebook Ads Manager / Power Editor
• Expert knowledge of CPC advertising techniques & bidding strategies
• Well-versed in marketing speak: CPA, CPL, CTR, impressions, etc.
• Is both analytical and imaginative – you’ve got to understand the data (and build the corresponding charts and dashboards) while also getting creative to bring actionable insights to the table.
• Experience managing substantial advertising budgets
• Can bring actionable insights to the team. We want to hear new ideas.
• Dreams in excel equations
• E-commerce / consumer product marketing experience a plus
• Start-up experience a plus
• Bachelor’s degree preferred