Associate Director of Research
L2
(New York, New York)L2 was founded in 2010 on the belief that a brand's digital competency is inextricably linked to shareholder value. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to provide managers with visibility into a brand's digital performance. L2 is tracking over 5,000 global brands and works with the prestige and consumer sectors' largest and most iconic enterprises and brands.
L2 is looking for leaders to share in our mission of establishing the global seminal metric for digital competence. Research is the engine that drives everything at L2 and helps us secure blue chip clients across industries.
- Lead Digital IQ Index® reports (http://www.l2inc.com/research)
- Oversee collection and analysis of data
- Distill analysis to a crisp and compelling narrative
- Manage production of the report
- Oversee a team of research analysts
- Adapt and enhance the DIQ methodology to different industries and regions
Qualifications:
- 5+ years experience in quantitative research
- Experience and expertise in Digital
- Ability to combine 3rd party and proprietary data/research into view on trends, best practices and impact on sector
- Management experience
- A portfolio of proprietary, forward looking research
- Understanding of parent companies, brands, and the competitive landscape in at least one of the industries in the L2 portfolio: Auto, Beauty, Beverages, CPG, Luxury, Retail, and Travel
- Desire to work for growth firm in fast paced, deadline driven environment
- A doer—someone who can get things done, especially with limited direction
Looking for individuals with experience in, but not limited to, the following:
- User Research
- Market Research
- Analytics
- Statistical Data
- Qualitative Research
- Information Architecture
- Strategy
- Data Analysis
- Research
- Statistical Programming
- Customer Insight
- Social Media
- Advertising Research
- Competitive Analysis
- Quantitative Research
- Writing
- Digital Strategy
- Project Management
- Digital Marketing
- Marketing
- Marketing Research
- Category Insights
- Microsoft Excel
Benefits | Benefits included |
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Additional Notes on Compensation
Competitive salary,Comprehensive benefits (health/dental/vision/disability/life insurance),
Questions
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- Advertising
- Competitive Analysis
- Data Analysis
- Digital Marketing
- Market Research
- Marketing
- Marketing Research
- Microsoft Excel
- Project Management
- Qualitative Research
- Quantitative Research
- Retail
- Writing
- Information Architecture
- Digital Strategy
- User Research
- Statistical Data
- Statistical Programming Language
- Consumer Packaged Goods (CPG)
- Competitive Landscape
- Social Media
- Proprietary data

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