Marketing Specialist for Demand Generation

IntelePeer is a leading provider of on-demand, cloud-based communications services that deliver high-quality HD voice, HD video and unified communications for businesses and contact centers.

The Marketing Specialist, Demand Generation supports demand generation marketing efforts for IntelePeer. This is an outstanding opportunity to gain first-hand experience with an enterprise CRM system and a best-in-class marketing automation platform.

• Collaborate with team on multi-channel demand generation programs across the buyer journey to target, capture, nurture and deliver qualified leads that will drive revenue
• Create, test, launch, measure and optimize demand generation campaigns, working with the company’s CRM (Salesforce.com) and Marketing Automation Platform (Pardot)
• Assist in campaign audience development, content creation, reporting, and email and landing page preparation, testing and deployment
• Support lead management, data cleansing, and mailbox monitoring for campaigns
• Provide post purchase marketing support to drive customer communications, cross sell opportunities, loyalty and referrals
• Other duties as assigned

Education:

• Bachelor’s degree in Marketing
• Telecommunications industry knowledge preferred

Expertise & Experience:

• Two years of professional, related experience
• Demonstrated Excel, project management, and troubleshooting skills required
• Past involvement with integrated creative and technical projects in a marketing agency or similar setting preferred
• Prior experience with CRM (Salesforce.com), a marketing automation platform (Pardot, HubSpot, Marketo) and B2B marketing experience preferred
• Knowledge of digital marketing and social media

Competencies:

• Team player
• Strong written communication and analytical skills
• Flexible and adaptable to changing priorities and needs
• Technical aptitude and ability to learn existing implemented software platforms quickly
• Fluent in Microsoft Office with advanced skills in Excel
• Proficient with Outlook, Skype for Business, and SharePoint
• Assertive—completely comfortable asking questions and requesting information
• Effectively interact with a wide range of personality types and working styles
• High-energy, creative, and able to juggle multiple tasks
• Willing and able to work occasional overtime