Content Marketing Data Analyst

In just a few short years, InfoScout has grown into America's largest purchase panel, helping brands and retailers grow via next generation consumer insights. Through our portfolio of proprietary mobile apps that incentivize a representative sample of Americans to take pictures of their receipts, we capture nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.

This is a unique, high-visibility position, working closely with the marketing and services leads, as well as the CEO. Your work will have potential to gain national press coverage and be a key component of InfoScout’s lead generation strategy.

• Leverage InfoScout’s proprietary consumer panel and resulting data to execute and deliver analytic insights and recommendations
• Leverage our data to excite our industry, customers, and prospects with our capabilities and insights
• Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts
• Deliver ad hoc/seasonal and regular insights (weekly, monthly, quarterly) that will drive messaging for marketing collateral and the InfoScout blog
• Collaborate with Marketing to create accompanying deliverables (reports, guides, case studies, etc.)
• Manage marketing insights deliverables from the Services team and act as liaison between Services and Marketing
• Assist Services team as needed to execute client deliverables

Key Skills Required:

• Proven analytic skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights
• Proven track record of delivering high-quality results in a timely manner
• CPG and Retailer knowledge, including knowledge of consumer and category insights
• Understanding of both syndicated and household panel data (Nielsen and/or IRI)

Experience Required:

• Bachelor’s or Master’s Degree (preferred) with 2+ years relevant experience
• Desired CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions
• In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is ideal
• Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby)
• Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, Spotfire or Business Objects
• Extra points if you have experience with writing, blog management, social media, B2B marketing.