Senior Digital Strategist

HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints.

Hirshorn Zuckerman Design Group, Inc. (HZ) is a branding, content marketing and design company specializing in high-impact, integrated solutions. We’re searching for a Senior Digital Strategist to join our Digital Marketing Team.

* Plans and oversees execution of social media campaigns for major accounts, ensuring that the strategies and activations help achieve clients’ marketing and communications objectives * Conducts content audits and provides sound, specific recommendations to improve the effectiveness of clients’ social media content strategy and engagement, as well as digital content plans and processes * Liaises with SEO/SEM team as well as colleagues in EMX in order to determine best-way-in approaches to integrated marketing challenges * Conceptualizes brand partnership and influencer marketing programs based on clients’ target audiences, budgets and business objectives * Takes a leadership role (alongside client service) in synthesizing and writing social media and digital strategies * Reviews program budgets and scopes for clients’ content initiatives; leads team in identifying opportunities to help clients achieve their objectives in general business strategy, industry issues, products and services offered. * Defines key performance indicators and directs social teammates on how to implement enterprise-level measurement, analytics, and reporting methods to gauge success * Creates Content Studio case studies, decks and progress reports for internal use and/or for presentation to clients * Writes and edits social content for select clients as needed * Conducts effective competitive-set research using tools such as Spredfast, Meltwater and Meltwater Buzz; when needed, calls upon on-retainer research firms to solicit broader strategic viewpoints on key verticals * Applies marketing research to understand emerging trends and technologies; contextualizes information and communicates this knowledge clearly and concisely to clients * Demonstrates an understanding of assigned clients’ business priorities, as well as those of the agency at large * When required, represents HZ during business development pitches, external meetings, conferences and other organizational activities * Develops integrated “bootcamp”-style training classes for HZ (e.g., “Content Marketing Secrets” or “Influencer Marketing 101”) * Performs other reasonable duties as required for this position

* Bachelor’s degree in marketing, communications, journalism or similar field; candidates with ongoing study (continuing education certifications or master’s degree) are preferred * 10 years of professional work experience in the field of digital marketing, content marketing, publishing or social media * At least five years of client side or agency experience in digital/online media * A demonstrated passion for social media is a must * Professional immersion in social marketing is mandatory * Experience working with clients in the lifestyle/consumer products and/or hospitality space is preferred * Expert-level understanding of new and emerging social platforms including but not limited to Facebook, Twitter, Snapchat, Tumblr, Periscope, Vine, Instagram, Pinterest, Google+, LinkedIn, etc. * Excellent communications (written/verbal), presentation and analytical skills with the ability to craft appropriate strategies, develop presentations, POVs and key strategic documents to provide thought leadership and drive innovation * Working knowledge of the modern marketing landscape—SEO, SEM, analytics, influencer marketing, EMX, etc. * Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships