Media Planner

HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints.

The Media Planner will be an integral part of the HZ Media Team. They will report to the Media Supervisor and Media Director. The Media Planner must have experience planning and buying across all media types, with a heavy focus on digital media. They must be familiar with standard media planning and buying processes as well as industry relevant tools and trends.

• Research and development of media plans and identifying target audiences and ideal media outlets
• Recommend media mix and frequency that is in line with the budget and established media objectives
• Negotiate on behalf of the client to secure the best rates and placements
• Media Implementation inclusive of gathering creative spec data, developing insertion orders and purchase orders, trafficking creative
• Constant monitoring and maintenance of media plan performance inclusive of ongoing optimization
• Develop performance reports highlighting the relevant learning gained and recommendations for future campaigns
• Update Supervisor and client on status of all ongoing projects and plans • Direct and constant client communication is required
• Independently handle any/all client request such as media plan changes, budget changes, and marketplace updates
• Meet client and internal deadlines
• Manage relationships with vendors by communicating and meeting with on a regular basis
• Keep aware of industry trends, emerging technology, etc.

• Applicants with 18 months to 3 years experience are encouraged to apply
• Experience in the field of media with a focus on digital planning and buying/execution
• Bachelor's degree
• Knowledge of standard concepts, practices, and procedures related to the field of media
• Proficient with media tools such as Scarborough and ComScore as well as Office Suite: Word, Excel & PowerPoint
• Understanding and experience with ad servers such as DART
• Experience in digital trafficking and reporting
• Must be detailed oriented – double and triple checking work before it goes out
• Excellent written and oral communication skills
• Extraordinary organizational skills is a must
• Team player; proactive