eMarketing Manager

At Houghton Mifflin Harcourt, we aim to spark a lifelong love of learning in every individual we touch. It's not just our mission; it's our passion. As a global learning company, HMH specializes in pre-K–12 education content, services and cutting edge technology solutions for today’s changing landscape.

The eMarketing Manager is the technical marketing expert within the marketing department, responsible for providing a variety of essential marketing skills including website management, email marketing, graphic design and technical support for marketing programs.

Technical Support and Website Content Management

• Manages Math Solutions Website
• Creates graphics/images, and animation for the website and other projects as necessary
• Implements any future social media, interaction, advertising, digital catalogs, and RSS feeds on website
• Performs continuous maintenance and improvement of the content, design and technology of the website, with assistance from the IT department when necessary
• Provides website quality control, trouble shooting and maintenance of smooth website navigation
• Researches, suggests, and assists in implementing (with the help of the IT department), shopping cart options and Content Management System options (Back-end enhancements to the current website)
• Performs backups and ensures user accessibility to the site
• Provides Technical Support by working with programmers to troubleshoot website errors

Website Shopping Cart Implementation

• Manage "Math Solutions Bookstore" with outside vendor
• Implementation of design user interface and integration of new products

Reporting / SEO/SEM / Analytics

• Optimizes website for search all engines
• Performs regular analysis of website traffic and communicates trends to management on a monthly / as needed basis
• Provides Search Engine Optimization
• Creates online advertising programs (SEM - Search Engine Marketing)
• Research online media to increase the efficiency of the companies marketing, advertising and promotional campaigns

Marketing Email Campaigns*

• Manages and designs/produces email marketing campaigns with HMH, including:
  • direct marketing of publications
  • enrollment marketing
  • conference and event announcements
  • Sales and Client Relations emails
  • Blog and Catalog announcements
  • New email programs to be defined
• Tracks and reports email response rates
  • Calculates ROI and prepare monthly Internet marketing campaign reports
• Continues ongoing research of new email marketing software / programs
• Keeps up to date with Email Marketing Standards / CAN-SPAM act

Math Solutions Blog

• Manages, designs, and works with outside vendor on content and on website
• Maintains "Newsletter" Database list on a monthly basis

Web, design, and research support to various departments:

• Publications
  • Assists in maintenance and consistency of prices lists and products on print materials and website
  • Supports internet marketing of publications
• Creation of online marketing advertisements
  • Supports direct marketing of publications
• Creation of print marketing advertisements
• Publications/Operations Support
  • Answers customer service emails/phone calls pertaining to web orders
• Professional Development Team Support
  • Image creation
  • PowerPoint software assistance
• Sales
  • Image creation
  • Web support/suggestions/input

General:

• Assist in company's Graphic / Web Design needs (working with the programs: Power Point, InDesign, Illustrator, Photoshop, Animation, and Video)

Supervisory Responsibilities:

• Manage outside consultants

Knowledge, Skills and Experience:

• Bachelors in related field preferred
• At least 4 years of prior job experience required, or equivalent
• Knowledge of both Mac and PC Platforms
• Expertise of HTML, CSS, Java Script
• Hands-on experience building and managing web sites in Wordpress
• Ability to design and develop emails using HTML, Web 2.0, 3.0 and other technologies
• Multimedia technology knowledge
• Experience in utilizing web SEO/SEM practices
• Proficient in the following software programs:
  • Adobe Creative Suite
• (Dreamweaver, Photoshop, Flash, Acrobat, InDesign, Illustrator)
  • Microsoft Office (Word, PowerPoint, Excel)

Physical Demands:

• Sedentary