Marketing Coordinator

Hook Logic Incorporated

(New York, New York)
Full Time
Job Posting Details
Responsibilities

  • Perform ongoing analysis (weekly, monthly, quarterly and yearly) and ad hoc requests that identify actionable insights from marketing campaigns, customer touchpoints, brand health, share of voice, and competitive intelligence.

  • Execute CRM and lead gen programs through marketing automation emails for Retail and Travel businesses. Retail efforts also include affiliate, social, retargeting, and partnerships.

  • Write compelling words on all social media pages, creatively grow our follower community, and push forward our SEO and SEM optimization.

  • Provide regular brand health tracking summaries.

  • Competitive intelligence gathering and reporting.
Ideal Candidate

Required

  • Strong quantitative, analytical and problem-solving skills
  • Must be extremely organized and detail oriented
  • Great writer and storyteller
  • Experience with Marketing and Analytics
  • Able to work independently, as necessary

Nice-to-Have

  • Experience delivering marketing performance intelligence via tracking and dashboards, plus data-driven optimization via web analytics, A/B testing, conversion optimization, attribution and influence reporting
  • Experience executing segmented CRM and lead gen programs
  • Experience with social media to amplify marketing programs and goals
  • Demonstrated knowledge of the marketing platforms we use to power the above: Pardot, AdWords, Wordpress, Criteo, Google Analytics, Salesforce, Radian6, and more
  • 2+ years experience in B2B marketing organization, preferably in media, ad-tech, SaaS, and/or advertising company focused on driving deeper client relationships and new leads
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New York, New York
Skills Desired
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  • Working Independently
  • Advertising
  • AdWords
  • Data Analysis
  • Problem Solver
  • Google Analytics
  • Highly Detail Oriented
  • Highly Organized
  • Lead Generation
  • Marketing
  • Quantitative
  • Researching Effective Marketing Campaigns
  • SalesForce
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Storytelling
  • Strong Analytical Thinking
  • WordPress
  • Writing
  • A/B Testing
  • B2B Marketing
  • CRM
  • Marketing Automation
  • Pardot Marketing
  • Retail Sales Management
  • SaaS
  • Web Analytics
  • SEM optimization
  • Health Tracking
  • Criteo
  • Radian6

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