Senior Marketing Automation Specialist

HomeAway, an Expedia brand, is the world's leader in vacation rentals with sites representing more than 1 million online bookable vacation rental listings. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations.

HomeAway is seeking a talented marketing professional to manage the coordination and execution of email campaigns from idea generation through delivery. An ideal candidate will have experience with: marketing technologies and automation, project management, email marketing strategy, and working with cross-functional teams. This position will work directly with global and local marketing, technology and product teams spanning HomeAway’s entire brand portfolio, including 20+ brands across 10 geographies around the world.

* Plan, develop, and execute both ad-hoc communications and complex Partner lifecycle campaigns. * Work daily in world-class Marketing Automation tool to build and maintain global email campaigns for all HomeAway brands. * Optimize and maintain industry best practices for HomeAway's marketing automation ecosystem by actively exploring and implementing new features, functionality releases, advanced workflows, personalization, and innovative segmentation. * Work with Product and Technology Teams to scope data requirements, dependencies and workflows for email campaigns. * Partner with performance channels to execute integrated x-channel campaigns. * Implement A/B testing strategies and future testing roadmap. * Measure and analyze campaign effectiveness including email and conversion metrics.

* Minimum 5-7 years of marketing experience. * Advanced experience using MA platform required. Eloqua experience a plus. * Excellent analytical skills and ability to interpret data and provide actionable insights. * Strong understanding and knowledge of email best practices, innovation, and technologies. * Intellectual and analytical curiosity – initiative to dig into the “why” of various results. * Must be comfortable with uncertainty. Projects and assignments will change rapidly, must be flexible enough to accommodate changing priorities and timelines. * Able to work with different business units and teams, often across multiple countries, to gather input and communicate findings and practices company-wide. * Able to work independently and proactively. * HTML experience highly preferred. * Capable of successfully collaborating across teams and geographies. * Bachelor’s degree required