Marketing Manager

Hireology believes that business owners’ first step to building successful companies is building great teams. Hireology was founded on a simple but powerful concept: by analyzing the behaviors of top-performing employees, organizations can create highly accurate systems for identifying the best candidate for the job.

The Marketing team at Hireology is growing, and we are looking to add a Manager, Marketing to the team. This individual will be responsible for building brand awareness, driving demand and generating advocates for Hireology’s industry leading hiring and talent management software.

• Plan and execute Hireology’s integrated retail automotive marketing strategy through email, webinar, event and direct channels
• Drive key business metrics including leads, marketing qualified leads and opportunities
• Measure the success of campaigns and optimize approach based on data
• Identify and build relationships with influencers and thought leaders in retail automotive
• Manage and build targeted email funnels and strategic campaigns, including calls-to-action and content
• Attend events and interact with customers and prospects to position Hireology’s value
• Craft a systematic, process-driven approach to partner outreach and relationship management
• Collaborate cross-functionally with designers, product marketing, sales, external influencers and industry experts to develop content that meets the needs of key stakeholders and audiences
• Deliver training and sales tools to our reps to help them be more efficient and effective

• BA/BS degree or equivalent working experience
• 5+ years experience in B2B marketing demand generation
• Retail automotive industry knowledge is required
• Proficiency using marketing automation software to cultivate leads (using dynamic workflows) into converted customers - HubSpot is strongly preferred
• Excellent presentation and communication skills, both written and verbal, with a love for presenting to groups
• Salesforce experience strongly preferred