Director of Sales

Hersha means happy when translated from an ancient language rooted in sanskrit and, not coincidentally, is the name of co-founder Hersha Shah, who is also the wife of co-founder Hasu P. Shah.

Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations and community partnerships.

• Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
• Use internal and external resources and data to develop strategic plans to incorporate all business segments.
• Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value.
• Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
• Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
• Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
• Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
• Articulate and leverage the benefits of the hotel to close sales opportunities.
• Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
• Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
• Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
• Travel locally to conduct outside calls, promote the hotel and review competition.
• Follow sustainability guidelines and practices related to HHM’s EarthView program.
• Perform other duties as requested by management.

• Position Requirements
• Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
• Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
• Public relations and community marketing experience required.
• Proficient in use of Excel, Word, Delphi and access database tools.
• Work Environment and Context
• Work schedule varies and may include occasionally working on holidays, weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Moderate travel between hotel and client’s locations required.