Digital Marketing Coop

GE was born from the invention of the world’s first affordable incandescent lamp. More than a century later, our Lighting still brings light to the world, helping advance new technologies.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining.

• Work collaboratively to support 5 person digital marketing team.

• Review keywords, review search engine rankings, aid with SEO report out

• Manage all parts of the consumer e-newsletters including gathering content, obtaining legal approval, testing, executing delivery to 4MM consumers twice a month, and post-send analytics.

• GEA e-newsletters: Home, Product, Recipe

• Project work related to GE Appliances digital assets such as home page analysis, sweepstakes and microsite management.

• Maintain competitive analysis workbook.

• Drive special projects as needed

• Students only. Must be a current full-time student enrolled in a bachelors or advance degree program; pursuing a marketing or business-related degree preferred.
• Minimum GPA of 3.0 required
• Working knowledge of Microsoft Excel, PowerPoint, and Word. Experience with Microsoft Access desired.
• Demonstrated skills in relationship building and facilitation
• Strong process management and analytical skills
• Demonstrated ability to effectively multi-task
• Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal
• Coop duration will not exceed 52 weeks.