Vice President of Demand Generation

G5 is the leading provider of digital marketing effectiveness in the property management sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience - from awareness to advocacy - for a fraction of the cost of traditional marketing approaches.

The role of VP Demand Gen is responsible for both demand generation campaigns and marketing operations. This person drives the strategy and execution of fully integrated go-to-market campaigns across the buyer’s journey. For campaigns, the primary goal is to increase pipeline for our sales team while helping to build G5’s brand reputation. For operations, the primary goal is to provide the foundational support for campaign activities, as well as analytics that enable us to focus on and refine our marketing efforts so that we get the greatest ROI on everything that we do.

Campaigns

• Develop and continually optimize a best-in-class digital marketing strategy for G5
• Direct the benchmarking, tracking, and optimization of the performance of GetG5.com, assets available on GetG5.com, and related landing pages
• Develop,execute, and measure targeted lead generation and lead nurturing campaigns that extend across the buyer’s journey
• Integrate multiple vehicles into campaigns including but not limited to webinars, direct mail, email, advertising (digital and print), trade shows, conferences, speaking engagements, sponsored events, PPC, and social media
• Leverage the content marketing strategy, product roadmap, and go-to-market strategies to develop a six month rolling campaign calendar
• Develop and manage our event / trade show program including the annual event calendar, speaking opportunities, and logistics
• Ensure understanding and acceptance of messaging used in campaigns by sales, product, digital strategy, and client services

Operations

• Define key performance indicators and dashboards to enable us to measure, optimize, and focus all go-to-market activities
• Maintain and optimize the marketing automation infrastructure
• Collaborate with sales operations to develop and maintain the funnel math model to measure and monitor activity to ensure predictable pipeline building
• Direct and manage efforts to maintain marketing database cleanliness and accuracy (not client database contained within Netsuite)
• Develop and manage annual marketing plans including budget recommendations/allocations

Overall

• Hire, mentor and train staff as needed
• Manage external vendor relationships

• 10+ years of B2B acquisition marketing experience, preferably in software/SaaS environment
• Firm knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing; working experience with Eloqua, Act-On, Pardot or Marketo
• Strong analytic capability with experience in budget management and closed-loop reporting
• Demonstrated proficiency with multiple formats of demand generation and nurturing, including but not limited to email, webinars website, PPC, display, SEO, social, direct mail, events, and print
• Experience executing lead scoring and nurturing programs
• Experience with database management functions, including list management, cleansing, de-duplication, data validation, and segmentation
• Experience with targeting, segmenting, and profiling of prospects and customers
• Experience writing and presenting ROI-driven marketing campaign plans
• Solid communication skills - both written and oral
• Experience with cross-functional project management; specifically with creative teams and contractors
• Outstanding attention to detail with superior time and project management skills
• Demonstrated ability to thrive in a fast-paced, dynamic environment