Marketing Specialist

- Work within marketing automation software, such as HubSpot, to coordinate and execute effective B2B lead generation marketing campaign workflows - Manage data, lead lists and create campaigns in Salesforce that coincide with HubSpot - Write original content pieces for enterprise customers on the website, blog, e-mail marketing, awards and newsletter - Coordinate with marketing vendors on new or updated collateral - Assist with the planning, promotion and implementation of webinars - Coordinate regional and national trade show event logistics. Effectively communicate logistics and responsibilities to Sales Team. - Assist in researching, drafting and distributing press releases and announcements to targeted media. - Actively update and maintain corporate social media accounts with news, announcements and coordinate any complaints or sales inquiries to the appropriate employee(s) - Assist with website content updates as needed. - Any marketing administrative tasks as needed.

- Minimum of 3 - 5 years experience in developing and executing Marketing campaigns. - Experience in a B2B Marketing environment is preferred - Excellent written and verbal communication skills Bachelor’s degree in Marketing, Communications, Public Relations - Excellent team building skills, including proven ability to influence cross-functional teams without formal authority