Retention Marketing Manager
Ebates
(San Francisco, California)Ebates is a profitable, high growth e-commerce company based in San Francisco. We offer a casual but fast-paced environment where creativity and effective teamwork and collaboration are rewarded. We are changing the way people shop online, and we strive to provide the best possible customer experience - not to mention cash back on every purchase, with no strings attached.
The Retention Marketing team at Ebates is focused on developing winning strategies and programs to drive engagement, retention and loyalty for our 10MM+ active members. We do this online, in store, in app, through direct mail, video and browser extensions. We leverage data insights to craft relevant, on-brand messaging, including in-app notifications, call center scripts, email campaigns and landing pages. Reporting to the Director of Retention Marketing, the Retention Marketing Manager will assist with tactical day-to-day campaign & project delivery. We are looking for a passionate, dynamic and motivated individual who will utilize his/her experience and skill-set to improve campaign processes and performance.
- Build reports, gather campaign results and click heat maps as well as evaluate performance marketing dashboards for ongoing Promotional, Transactional and ad hoc campaigns
- Present ideas and research results to a cross-functional team on a recurring basis
- Perform Campaign and Project execution, data analysis with some project management
- Support ongoing research projects, including Loyalty Programs, Email Programs, Ebates Qualitative Research, Focus Groups, etc.
- Undertake studies of marketing data to optimize the marketing program and drive business decisions
- Contribute to the overall goal of providing a great Member Experience across channels
- 4+ years Marketing experience
- Bachelors Degree in Marketing, Business Administration, Economics or related field
- Experience working with data visualization tools (Google Analytics and Tableau preferred)
- Experience working with Microsoft PowerPoint, Excel, Outlook and Keynote
- Proficiency creating and iterating A/B testing or performance-based marketing tests
- A general understanding of Mobile Apps and Email Marketing platforms is preferred
- Experience contributing to/ programs/projects from the idea phase to completion
- Experience analyzing results to determine success, measuring ROI and seeking out optimization tactics
- Previous email marketing experience is a plus
- Experience building SQL queries is a plus
- Experience copy writing is a plus
- Retail, B2C and/or consumer site experience is also a plus
Reports to | Director of Retention Marketing |
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- Data Analysis
- Email Marketing
- Excellent Analytical and Problem-Solving
- Google Analytics
- Marketing
- Microsoft PowerPoint
- Mobile Applications
- Outlook
- Project Management
- Qualitative Research
- Retail
- SQL
- SQL Queries
- Tableau
- A/B Testing
- Keynote
- Landing Pages
- Business Administration
- Economics
- Return On Investment (ROI)
- Business to Consumer (B2C)
- Data Visualization Tools
- Brand Messaging

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