Senior Brand Manager

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. T

• Business delivery of annual AOP

• Deliver outstanding and inspiring GAME Plan

• Develop great briefs that mobilize agencies around an inspiring vision to create breakthrough ideas, rich in flair, that drive growth

• Drive value commercially and our customers

• Accountability for budgets – A&P and T&E

• Develop, activate, invest, measure & evaluate marketing initiatives for the total US, including but not limited to the following: Advertising development; Media management – local and national; Integrated program development (through-the-line); Experiential; Social Media; Public Relations strategies; Digital; Mentorship; Packaging.

• 7+ years marketing experience in Consumer Packaged Goods Company (preferred)
• Experience managing direct reports
• Experience leading or playing a heavy role in shaping annual brand plans with a functional spike in simplify complex issues through data and trend analysis and using to create strong recommendations for business action
• Demonstrated capability in leading or playing significant role in shaping successful brand platforms while building high performing agency relationships
• Effective brand project management including the ability to manage multiple high priority projects effectively and proven success in fast paced environment
• Demonstrate ability to enroll and motivate a brand team and complex commercial organization