Senior Marketing Specialist

We help people protect, invest and plan for their future—regardless of their financial standing. Our company was founded more than 80 years ago by credit union leaders, who were looking for an insurance and investment partner they could trust. For generations, we’ve helped credit unions, businesses, and hardworking Americans build financial security

This position will support the ongoing development of the E-Commerce customer experience and executes activities to develop new E-Commerce capabilities; and design, develop, reconfigure and manage E-Commerce content. The individual assuming this role will also be responsible for leveraging E-commerce analytics to recommend and implement the most effective strategies for driving marketing to the customer's preferred channel. This role is accountable for executing technical and operational functions that support E-Commerce marketing activities related to CUNA Mutual Retirement Solutions. The majority of the work performed will be using Salesforce.com and ExactTarget Marketing Cloud marketing tools as well as SiteCore, HTML and CSS.

• Assist in the development of E-Commerce marketing strategy and tactics
• Execute E-Commerce marketing and Operations transactional emails
• Execute the web governance process
• Completes assignments across varying areas of expertise and serve in multiple roles with respect to e-commerce marketing
• Assist with strategizing and planning for future state multi-channel acquisition, retention and cross sale consumer marketing strategies from initiation to completion
• Demonstrates tactical and strategic critical thinking with ability to turn E-Commerce marketing analysis and insight into action

• Bachelor's degree in Marketing, Business, or related field or an equivalent trade-off of related professional work experience
• 3+ years of marketing and/or business strategy; with experience in web or email management
• Demonstrated knowledge of E-Commerce marketing techniques, tools and measurements
• Demonstrated success in project management, including technical and creative projects
• Salesforce.com, ExactTarget Marketing Cloud or other mass email software experience recommended
• Experience or exposure to Sitecore, HTML5 and CSS programming preferred