Product Marketing Manager

Continuum is the IT management platform company that allows Managed IT Services Providers (MSPs) to maintain and back up on-premise and cloud-based servers, desktops, mobile devices and other endpoints for their small- and medium-sized business clients. We are a channel-exclusive provider of managed IT services, which means we succeed when our partners do. Our growth is YOUR growth.

We are looking for a Product Marketing Manager to join our fast-paced, growing company. The ideal person is customer-centric, understands channel dynamics, is analytical, a problem-solver and well spoken. The Product Marketing Manager will support our product marketing team and help execute our go-to-market, positioning and messaging strategies for a core product line. Through their work cross-functionally, they will help drive the business forward – meeting revenue and growth targets.

Marketing Strategy

• Develop marketing strategy to meet revenue and growth targets for your product(s)
• Monitor trends and competition
• Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them

GTM Plan

• Develop sales tools and training programs to enable the sales team
• Work closely with Demand Gen/Programs team and provide market strategy support in developing effective acquisition and partner campaigns/programs
• Contributor to the development of key value propositions, messaging, naming, packaging, pricing, content, and sales collateral.
• Author positioning statements, key selling messages and proof points for monthly point releases

Business Intelligence

• Work closely with sales to maintain a win/loss analysis report and feed that insight back into the organization to evolve messaging and programs
• Participate in Voice of the Partner projects to ensure decisions and strategies always consider market perspective.
• Assist in primary research projects that inform key business decisions

• 1 to 3 years of software product marketing experience in SaaS based businesses marketing to small business; channel marketing experience a plus
• Bachelor’s in business, marketing or market research
• Outstanding communications and strategic thinking skills
• You must be analytical and results-driven.
• Strong presentations skills and ability to concisely and clearly communicate ideas.
• Critical thinker with proven ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results.
• Highest level of professionalism, consistency, and accuracy when representing Continuum’s corporate communications and brand.
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
• Understanding of SaaS, security, cloud computing, and database technologies