Senior Marketing Analyst

City of Hope, an innovative biomedical research, treatment and educational institution with over 4000 employees, is dedicated to the prevention and cure of cancer and other life-threatening diseases and guided by a compassionate, patient-centered philosophy.

This position serves to support the Director in using advanced data-driven techniques to mine data, test hypotheses, develop actionable insights and strategic recommendations that will provide a quantitative basis to help marketing and City of Hope achieve its goals.

He/she will also be responsible for Marketing and Communications Budget Administration by issuing quarterly reconciliations through ERP reporting. This role will take the lead on coordinating the Marketing and Communications annual budget.

• Mines data from multiple sources, internal and external, to identify the salient components in search of linkages and patterns which are the building blocks of business analysis for marketing programs
• Develops test matrices using statistically valid principles.
• Marketing Budget administration including budget reconciliation and projections.
• Designs, creates, tests and maintains a portfolio of dashboards, reports, and scorecards.
• Follows established City of Hope and department policies, procedures, objectives, performance improvement, attendance, safety, environmental, and infection control guidelines, including adherence to the workplace Code of Conduct and Compliance Plan. Practices a high level of integrity and honesty in maintaining confidentiality.
• Performs other related duties as assigned or requested.

• Bachelor’s Degree.
• 5+ years of experience in marketing analytics, finance, business intelligence or a related discipline, including requirements gathering, testing and validation.
• Familiarity and experience working with Marketing Budgets a plus.

Preferred skills and experience:

• Previous Health Care experience - physician and patient marketing preferred.
• Demonstrated proficiency, formal training and / or certifications in one or more Business Intelligence tools (e.g. Tableau, Spotfire, QlikView) required.
• Experience with SQL and programming languages like R and Python.