VP - Brand, Communication Social Media &amp; Content

CIT Bank

(Pasadena, California)

Full Time

Job Posting Details

About CIT Bank

Founded in 1908, CIT (NYSE: CIT) is a financial holding company with more than $65 billion in assets. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has more than $30 billion of deposits and more than $40 billion of assets.

Summary

The Vice President – Brand, Communication, Social Media and Content will partner with the Director – Digital Marketing on day to day basis. The successful candidate will demonstrate the ability to provide expertise and results in Brand Management, Content Management, Communications, Social Media initiatives for CIT Internet Bank. The position will also support brand, social media, and content management marketing activities for retail branches at OneWest Bank(a division of CIT bank NA) in coordination with other marketing leaders.

Responsibilities

* Responsible for Brand Strategy, Identity and Design including positioning and Value Prop to customer segments working with agency partners and senior management.

* Responsible for Brand Guidelines, Messaging, Brand equity measurement.

* Responsible for Content Strategy , content design, development, distribution, and optimization for channels & search (e.g. web, mobile, video).

* Responsible for Education and Infographics content for customers.

* Development and maintenance of customer communication plan.

* Development of a Social Media strategy.

* Social media management - Grow community engagement, reach, and impact through day-to-day proactive and reactive communications on all key social media channels for CIT Internet Bank.

* Social Planning and Execution - Plan, create, and manage content for day-to-day editorial calendar, aligning with strategy and objectives for social media and partnering with internal/external teams.

* Social Analytics Reporting - Using analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

* Development of Visual Design and Style Guides including Landing Page Optimization.

* Project Management

Responsible for Brand Strategy, Identity and Design including positioning and Value Prop to customer segments working with agency partners and senior management.
Responsible for Brand Guidelines, Messaging, Brand equity measurement.
Responsible for Content Strategy , content design, development, distribution, and optimization for channels & search (e.g. web, mobile, video).
Responsible for Education and Infographics content for customers.
Development and maintenance of customer communication plan.
Development of a Social Media strategy.
Social media management - Grow community engagement, reach, and impact through day-to-day proactive and reactive communications on all key social media channels for CIT Internet Bank.
Social Planning and Execution - Plan, create, and manage content for day-to-day editorial calendar, aligning with strategy and objectives for social media and partnering with internal/external teams.
Social Analytics Reporting - Using analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.
Development of Visual Design and Style Guides including Landing Page Optimization.
Project Management

Ideal Candidate

* A minimum of a Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other closely related field5+ years of progressive marketing experience focusing on brand, content, communication and social media

* Deep knowledge of current and emerging digital marketing technologies

* Financial services industry background preferred

* Strong analytical skills

* Exceptional communication/interpersonal skills, data driven thinking, analytical and articulate

* Possess direct team leadership and engagement/project management experience

* Experience working in a collaborative work environment

* Solid system skills including MS Office, Excel, Word, Visio, and PowerPoint

* Ability to excel in a fast-paced changing environment

* Knowledge of graphic design and production

* Experience in web and social media strategy development and planning to achieve organization’s goals and in developing online plans with inclusion of social media efforts

* Have a thorough understanding of communications and marketing experience in integrating digital plans

* Experience in social media and web strategy development, content creation, and management

* Demonstrated skill in writing and editing for publication.

A minimum of a Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other closely related field5+ years of progressive marketing experience focusing on brand, content, communication and social media
Deep knowledge of current and emerging digital marketing technologies
Financial services industry background preferred
Strong analytical skills
Exceptional communication/interpersonal skills, data driven thinking, analytical and articulate
Possess direct team leadership and engagement/project management experience
Experience working in a collaborative work environment
Solid system skills including MS Office, Excel, Word, Visio, and PowerPoint
Ability to excel in a fast-paced changing environment
Knowledge of graphic design and production
Experience in web and social media strategy development and planning to achieve organization’s goals and in developing online plans with inclusion of social media efforts
Have a thorough understanding of communications and marketing experience in integrating digital plans
Experience in social media and web strategy development, content creation, and management
Demonstrated skill in writing and editing for publication.