Associate Director, Product Marketing

AT&T is a telecommunications company that provides wireless communications, local exchange, and long-distance services for consumers and businesses in the United States and internationally.

The Associate Director, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ TV, digital, and cross-screen platforms. This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches. This individual will work closely with a cross-functional team comprised of product, operations and sales. Team building and problem solving skills are critical, as is a thorough understanding of the advertising and media industry.

• Develop go-to-market strategy in support of new advertising products.
• Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features
• Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients.
• Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap.
• Develop sales collateral
• Lead sales training workshops and reviews
• Create content for newsletters, apps, and intranet

• Top notch presentation and communication skills to be able to convey complex products in an easily understandable way.
• Profiency within Powerpoint, Excel, and Word with a high level of aesthetic and organization.
• Strong attention to detail in a fast-paced, multi-task necessary environment.
• Proven skills in project management and ability to prioritize competing interests while driving towards overall success.
• Comfortable working in a cross-functional environment to ensure work gets done efficiently.
• Knowledge and understanding of television, digital media, and the advertising ecosystem.
• Ability to thrive in a collaborative environment while also feeling comfortable taking ownership of projects.
• Executive presence and ability to conduct trainings across all levels and serve as functional representation at internal events.
• Proven consultative and client service approach to solving problems and addressing new opportunities.

Requirements:

• 4-6 years of experience in product marketing role in media sales organization or planning function at media agency.