Associate Director, Product Marketing

AT&T is a telecommunications company that provides wireless communications, local exchange, and long-distance services for consumers and businesses in the United States and internationally.

The Associate Director, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ TV, digital, and cross-screen platforms. This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches. This individual will work closely with a cross-functional team comprised of product, operations and sales. Team building and problem solving skills are critical, as is a thorough understanding of the advertising and media industry.

* Develop go-to-market strategy in support of new advertising products. * Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features * Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients. * Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap. * Develop sales collateral * Lead sales training workshops and reviews * Create content for newsletters, apps, and intranet

* Top notch presentation and communication skills to be able to convey complex products in an easily understandable way. * Profiency within Powerpoint, Excel, and Word with a high level of aesthetic and organization. * Strong attention to detail in a fast-paced, multi-task necessary environment. * Proven skills in project management and ability to prioritize competing interests while driving towards overall success. * Comfortable working in a cross-functional environment to ensure work gets done efficiently. * Knowledge and understanding of television, digital media, and the advertising ecosystem. * Ability to thrive in a collaborative environment while also feeling comfortable taking ownership of projects. * Executive presence and ability to conduct trainings across all levels and serve as functional representation at internal events. * Proven consultative and client service approach to solving problems and addressing new opportunities. **Requirements:** - 4-6 years of experience in product marketing role in media sales organization or planning function at media agency.