Marketing Manager

Applied Weather Technology Incorporated

(Sunnyvale, California)
Full Time Travel Required
Job Posting Details
Summary
We hire people within the fields of meteorology, oceanography, system development and ICT. In our sales department there are opportunities if you have a thorough understanding of customer needs and operations within one of our industry areas. There are also opportunities for administrative personnel and positions related to project knowledge and management, accounting and human resources.
Responsibilities
- Manages all marketing for the company and activities within the marketing department. - Develops, with the marketing VP and head of business line, the marketing plan for the company in line with company objectives. - Coordinates marketing campaigns with sales activities. - Oversees the company’s marketing budget. - Plans and implements promotional campaigns and social media. - Manages and improves lead generation campaigns, measuring results. - Manages brand and corporate identity. - Works with creative agencies to develop online and print marketing campaigns. - Monitors and reports on effectiveness of marketing communications programs. - Works closely with design personnel and agencies to create marketing materials and assist with new product launches. - Works closely with the sales team to create case studies and sales tools. - Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. - Works with strategic partners on joint marketing activities.
Ideal Candidate
- Bachelor degree in Marketing, Journalism or Communications - 5 – 7 years of technical or software product marketing experience - Experience with lead gen, public relations, press releases and press relations - Experience with managing events - Confident and dynamic personality - Strong creative outlook - Very strong written communication skills - Excessive attention to detail - Willing to travel on occasion - Strong analytical and project management skills - Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

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